Work › Experience
Work
-
CodeWords
First marketer at CodeWords. Took the product from private beta to launch, built the marketing function solo, and led the full function through our seed round.
- Turned founder LinkedIn into a content system: company page 1K → 5K+ followers in a year, ~200K impressions a month, at one point our #2 acquisition channel
- Built a programmatic SEO/AEO engine solo: ~3,000 pages, 3.4× organic impressions in two quarters, ~10% of signups now via LLM search
- Rebuilt the marketing site off Webflow onto a coded Next.js stack and ran the SEO migration with no ranking loss; impressions have since passed 1M a month
-
Attio
Marketing at a Series B CRM — YouTube, creator partnerships, web and paid social.
- Built the YouTube channel from ~100 to 1,500+ subscribers; organic search share 20% → 60%
- Ran creator partnerships with 400K+ subscriber channels
- Positioned and wrote the apps & integrations page — still live in the same format
- Made 100+ LinkedIn ad assets, driving 3,500+ conversions in four months
Writing › Poetry & criticism
Writing
-
‘To know who and what their authoress was’: William Michael Rossetti as an editor of Christina Rossetti’s and Elizabeth Siddall’s poetry
Written for my MSt in English (1830–1914) at the University of Oxford.
How much of a poet’s voice survives her editor? This essay follows William Michael Rossetti’s posthumous edits to the poetry of his sister, Christina Rossetti, and his sister-in-law, Elizabeth Siddall, reading their manuscripts at the Bodleian, the Morgan Library and the Ashmolean against what he chose to publish.
Christina’s Sapphic monologue, ‘What Sappho would have said had her leap cured instead of killing her’, was quietly left out of her collected works. Siddall’s ‘Many a mile over land and sea’ was cut, reworded and retitled ‘Speechless’. Together, these edits create what I call a ‘double-removal’ of voice: smoothing away sensuality and suffering, and helping fix both women in place as quiet, reticent and unknowable.
Dante Gabriel Rossetti, Christina Rossetti in a Tantrum, 1862 - When chaos is come again
- Cloud watching
About
I studied English at Loughborough, then Victorian literature at Oxford, and have been creating narratives ever since — first in poems, now in brands and stories for startups.
Beyond work it’s tennis, stacks of books, learning languages, and playing the piano when I get a chance to breathe.
Education
-
University of Oxford
-
Loughborough University
Gallery › Pieces of me
Gallery
